Last updated: May 2026

Jacob Li Properties Ltd (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal data is handled securely and lawfully. This policy explains how we collect, use, store, and protect your information, as well as how we use cookies on our website.

 

1. Who We Are

Jacob Li Properties Ltd Registered in England & Wales: 16788321 Registered Office: 86–90 Paul Street, London, EC2A 4NE Email: hello@jacobliproperties.co.uk Phone: +44 020 7801 032

We are registered with the Information Commissioner’s Office (ICO).

 

2. Personal Data We Collect

We may collect:

  • Name, email address, phone number

  • Property enquiry details

  • Viewing and valuation requests

  • Tenant or landlord application information

  • IP address, browser type, and device information

  • Cookies and analytics data

  • Documents required for legal checks (e.g., Right to Rent)

 

3. How We Collect Your Data

We collect data when you:

  • Submit a contact form

  • Request a valuation or viewing

  • Email or call us

  • Apply to rent a property

  • Use our website (cookies, analytics, tracking tools)

 

4. How We Use Your Data

We use your information to:

  • Respond to enquiries

  • Arrange viewings and valuations

  • Provide property management services

  • Verify identity and complete legal checks

  • Improve our website and user experience

  • Comply with UK legal obligations

We do not sell your data.

 

5. Legal Basis for Processing

We process your data under:

  • Contractual necessity

  • Legal obligation

  • Legitimate interest

  • Consent (for marketing or tracking cookies)

 

6. How Long We Keep Your Data

  • Enquiries: up to 12 months

  • Tenancy records: up to 7 years

  • Right to Rent documents: 1 year after tenancy ends

  • Analytics data: up to 26 months

 

7. Who We Share Your Data With

We may share data with:

  • Referencing agencies

  • Maintenance contractors

  • Legal/regulatory bodies

  • Property portals (e.g., Rightmove, Zoopla)

  • IT and hosting providers

Only what is necessary is shared.

 

8. Your Rights

You have the right to:

  • Access your data

  • Correct inaccurate information

  • Request deletion (where legally allowed)

  • Object to processing

  • Withdraw consent

  • Request data portability

Contact: hello@jacobliproperties.co.uk

 

9. Cookies — What They Are

Cookies are small text files stored on your device to help websites function and improve performance.

We use:

  • Essential cookies

  • Analytics cookies

  • Functionality cookies

  • Marketing cookies (only with consent)

 

10. How We Use Cookies

Cookies help us:

  • Ensure the website works properly

  • Improve speed and security

  • Analyse website usage

  • Remember your preferences

  • Support enquiry forms and contact features

 

11. Third‑Party Cookies

These may include:

  • Google Analytics

  • Meta Pixel

  • Hosting/security tools

  • Embedded maps or widgets

These providers may set their own cookies.

 

12. Managing Cookies

You can:

  • Accept or reject cookies via our cookie banner

  • Change preferences anytime by clearing cookies

  • Block cookies in your browser settings

 

13. Updates to This Policy

We may update this policy from time to time. Changes will be posted on this page.

 

14. Contact Us

For questions about this policy or your data:

hello@jacobliproperties.co.uk +44 020 7801 032